Destructive and Constructive Innovation
07:43Today
I read a long post that claimed that up to 30% of the banking
jobs in the US would be "destroyed" by innovation. No longer will
we need bank tellers. Any job that can be automated or done by machines will
be. This is a classic case of creative destruction, described by Schumpeter as
a component of innovation. Innovation will always create disruption in existing
conventions, economies and industries. This means that it will also destroy
EXISTING jobs. It does not mean, however, that innovation is constantly
destroying the net number of jobs. This is what the media tells you, and it is
wrong. What does happen is that the type of job changes.
For
example, at the turn of the 20th century something like 60% of the population
lived on farms, and we could barely create enough food to feed ourselves.
Today, something like 2% of the population lives on farms, and we create enough
food in the US to feed ourselves and to spark a world-wide obesity epidemic.
I'm sure that people in the 1920s, 30s, 40s, 50s and onward decried the loss of
jobs in farming, but innovation - better equipment, better methods, better
seeds, better fertilizer - meant that fewer people could be enormously more
productive. This meant that the marginal labor or unnecessary labor was
sloughed off. It wasn't always easy, but we can expect the same thing to occur
in every industry, all the time.
Yet,
if we take a close look at employment and overall job creation from the turn of
the century to today, we see a steady increase in the number and range of jobs,
and, until recently a rising income level. If all those people had remained on
the farm, if we resisted innovation and kept producing at the same levels as in
the 1900s, we'd still have millions of people on farms, using mules as their
tractors, barely subsisting. Instead, many of those people left the farms and
went to college or worked in industry, creating the largest manufacturing boom
in the 40s, 50s and 60s the world has ever seen. And, yes, I'm ignoring the
Great Depression, because it was a once in a lifetime confluence of a recession
made worst by international trade practices and poor administration of the
currency.
Innovation
will always destroy existing jobs. That's just a fact, and rather than get
exercised about it we should understand it and expect it. This doesn't mean
that people should simply accept that their jobs are "going away" or, as we've
seen with Carrier and Ford, going to Mexico, it simply means that older jobs and
older skills will migrate to lower cost, lower technology areas. This means
that we all bear responsibility for constantly updating our skills, and
understanding how rapidly the world around us is changing.
However,
innovation also creates jobs. For every teller job a robot takes away, the
robot creates jobs in robot design, robot programming and testing, robot
maintenance. Every innovation destroys old jobs and creates new ones. We need
policies that help people whose jobs are destroyed, yes, but we also need to
build capabilities to predict what new jobs are being created and help people
prepare for those jobs. And, just like the move from the farm to the factory,
this will require more knowledge and skills.
Having
grown up on a farm, I can tell you that tractors replaced mules (yes, I'm old
enough to remember when my grandfather used mules) but they do the same things.
Farmers are definitely smarter than they were in my grandfather's time, but
technology has simplified what they do, not replaced it. Consider manufacturing
and the amount of change. The original mass production lines were divided into
very discrete (and often manually intensive) activities. But as throughput
increased, complexity increased and demands for quality increased, shop floor
knowledge increased. Today you'd have a hard time finding a job in many
factories without an associate's degree, because of factors like
computerization, automation, statistical quality control and a host of other
factors. The demands for greater knowledge and capability only increase, they
don't decrease.
We
are in a significant transition, similar to the one from farm to factory, where
we move from manufacturing work to knowledge work. This will only accelerate
innovation and exacerbate a problem our education system is slow to recognize -
faster innovation requires faster knowledge development and better education.
The new jobs are out there, but our willingness to obtain the education
necessary, and the education system itself is lagging behind.
Innovation
isn't at fault - it is agnostic and systemic. Innovation will continue and
cannot be held back, as we've learned from the Luddites. The question is: are
we creating awareness of the speed and depth of change in our culture? Are we
building the right basic, secondary and post-graduate education systems to meet
the rapidly changing needs? Because this creation of new jobs and destruction
of the old is only increasing. Bernie Sanders may rail about "good jobs" but
many of those jobs are likely to disappear, replaced by jobs that demand more
knowledge, more skill. Rather than cling to the old jobs and become a stagnant
economy, let's recognize that innovation is inexorable and build the culture,
training and systems to meet or exceed its pace.
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