Brexit as an innovation opportunity
06:15I
rise neither to praise the British exit from the EU or to condemn it. There are
plenty of people on both sides of the issue who will praise or condemn
exceedingly well. The British people have either fallen for a terrible lie or
rid themselves of a burdensome bureaucracy. This will either be excellent for
the UK or terrible. Right now the markets are asunder, because they hate
uncertainty. Once the rules and process are understood and the actual outcomes
are clearer, things will revert to a more normal condition. Which is what we as
innovators should attempt to avoid.
In
the US, many politicians are enamored of the saying that "you should never let a
crisis go to waste". They say that because most people don't especially like
change, but a crisis may demand change. And when the crisis demands change,
politicians and their constituents should get all the change they possibly can,
before the crisis ends or is simply part of the social fabric, and people no
longer clamor for change. No matter how much people may dislike the status quo,
they often fear change even more, which is why real disruptive and discontinuous
innovation is so rare. It's much easier to rail about the things we don't have,
the freedoms we lack, and so on, than it is to encourage people to adopt new
ways of thinking and behavior. Until a major crisis sets in and all the
existing rules seem to be broken.
Innovators
understand this implicitly. The amount of energy required to convince people to
try out new products or ideas, and further the amount required to get them to
switch allegiance from one product to another is rather daunting. Geoffrey
Moore didn't call it "the chasm" for nothing. Early adopters are easy to win,
but represent less than 10% of the population. The early majority, on the other
side of the chasm, requires a lot more than a shiny new idea in order to
switch. So we either expend an awful lot of energy convincing the early
majority to switch or we move the chasm and force the early majority to make
decisions. Which, perhaps unintentionally, is exactly what Brexit has done -
moved the chasm and made the old rules and ways of governing untenable.
While
the politicians and the established governing classes run around debating the
future of the EU and what this means to the economic systems of the world, some
really smart innovators should be waking up to the fact that now is an excellent
time to innovate the way we govern. The UK, by the way, is used to this
disruption. From the Magna Carta to the imposition of a Parliament to
restrictions about the King's prerogative, the English have remade their
governing bodies many times, often in the face of adversity or conflict. In
fact it should come as little surprise that Brexit happened, because it's kind
of in the nature of the English to reject a distant, demanding governing body.
What we should be thinking about now is less how to put the broken eggs back
together again, and more about how to use this instance to innovate the
structure of government and how we intend to provide good governance to the
people in the UK, in the EU, and more broadly what this event means in a global
context.
There
are a number of players involved, each of whom have opportunities to innovate.
Most clearly is the UK itself. Where does it see itself on the global stage?
What role does it want to take? How do the people want to be governed? One
could easily imagine that the people in the UK regain a lot of sovereignty that
was delegated to the EU, and by gaining that further reject any involvement from
the existing monarchy. Or, we could see a continuing devolution, where more and
more power is moved from London to the regions and to Scotland, Wales and
Northern Ireland. As Labor is in shambles, the Conservatives are without a
leader and the UK and EU are without a plan, real innovation could happen in how
the UK governs itself. This is the time for divergent thinking, testing
different ideas and innovating the governance.
While
the UK is doing those things (which as I noted come more naturally to the
English) the EU should be doing the same things. As Einstein noted, doing the
same things over and over again and expecting different results is the
definition of insanity. The EU was originally built to build closer ties
between countries like Germany and France, specifically to curtail warfare and
build a common market. Much of that has been achieved. Now the question is:
will Europe become a SuperState, much like the US, where the countries take on
subordinate roles to the EU governance, or will they continue to enjoy free
trade but regain some individual sovereignty? Why should Spain and Italy belong
to the same union, with the same rules, as the Netherlands and Germany? Perhaps
we'll see regional behemoths emerge, which same common culture - one could even
imagine a Mediterranean country formed from Spain, Southern France and Southern
Italy, while Northern Italy, Austria and Germany link up due to shared goals.
The EU need to consider its value proposition and innovate its governance models
- now is the time to do it. The real question is: where are the people with
creative, innovative ideas about what governance should do and what its
structure and benefits are?
More
broadly, all governments should look at the Brexit and begin to think about what
it entails. As people gain access to more information and more connectivity,
they are able to compare their lives with the lives of others in other
countries. It's no wonder that people in Syria pick up and move to Europe,
because the Europeans have lost interest in trying to help solve problems in the
Middle East, and the Syrians and others understand the standard of living in
Europe is much higher than at home. This could suggest that increasingly
arbitrary lines on a map drawn after the First War War (thanks Sykes and Picot)
mean little to people who seek out a better life. These places have rarely been
governed well, and increasingly aren't governed at all. People don't want to
belong to these countries, but instead belong to tribes, clans or religions.
The "state" such as it is, matters when it can provide services and benefits
that are more attractive than those provided by clans or religions.
In
fairness there are some experiments underway, including the concept of universal
basic income in some pockets in Europe, which is simply the state providing the
funds it would have spent directing people to specific activities, instead
simply providing the money and getting out of the way. Both a bit autocratic
and libertarian at the same time. Following this train of experiments we can
imagine countries that provide nothing to their citizens other than safety and a
sound currency (what China is trying to do) or countries that basically offer a
guaranteed floor of food, clothing and shelter (universal basic income) with
little to no promise of advancement. These offerings seem to lead only to an
increase in inequality, but time will tell.
In
the US, instead of innovators and experimenters, we've managed to reduce the
race to a person who seeks to maintain the status quo in the face of significant
change (Clinton) and a person with no fixed outlook or policy (Trump). The first
will resist the change and innovation that is clearly necessary, and the latter
will chase any emerging issue, regardless of its value to the populace. At a
time when we could dramatically rework and rethink our own governance and our
relationships abroad, we have the two worst political candidates to take
advantage of the emerging uncertainty and innovation opportunities. This is a
crisis that may go entirely to waste, when just a few innovators could make all
the difference in how we govern each country, and increasingly how we stake out
relationships across the world.
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