Innovation second and third order effects
11:19I've
had a really good laugh lately at the people running
around tripping robots. I wonder if that's an actual job
description (Robot Tripper) or if Google and others simply look for volunteers
who are willing to trip the robots. Aren't the people doing this afraid that one
day the robots will seek revenge?
But
here's where innovation turns down a potentially blind alley. Why do we need
bipedal robots, and is being upright and bipedal a evolutionary feature that may
have had an advantage in the past, but no longer? In other words, if the robot
gets tripped, so what? We humans evolved to operate only in an upright
position, but that doesn't mean that robots need to. If a bipedal robot gets
tripped, why doesn't it simply sprout wheels and go on its way?
In
all seriousness, what we view now as advantages and features may eventually be
bugs. There are few activities that demand that a robot have bipedal capability
or propulsion, when other forms of movement are equally viable and less subject
to disruption. We humans probably evolved in an upright position from a former
crouched position because seeing over the grasslands meant earlier warnings
about predators. Since we no longer live in sub-saharan grasslands and
constantly scan for predators, we are probably more likely to evolve in the
future into beings permanently bent at the waist from sitting so much and
permanently bent at the neck from scanning our devices. Perhaps we should
structure our future robots in the shape of a question mark rather than
upright.
This
is the problem with a lot of innovation thinking - anticipating a future that's
based on the observable past. This approach often fails to incorporate the
amount of change, and the direction of change in the environment. It's what
militaries call "fighting the last war", building trenches when the enemy is
building highly maneuverable tanks. In the short run we may need bipedal,
upright, humanoid robots simply because the physical environment we live in and
work in is designed for humans to operate in, and therefore robots shaped like
humans may be more efficient. But I doubt it will take long before the
environments change to adapt to robots and humans will adjust. Already robots
are delivering food and medicines in hospitals, and
there are fully automated "dark" warehouses where no humans are employed, only
robots. McDonalds is exploring new restaurant designs that could be fully
automated, with few or no human employees. What's interesting about that design
is that the "back office" - kitchen, freezers, etc - could be radically
redesigned to save space, since humans will rarely or never go there, while the
dining area would retain its human-centric design.
All
of this to say that as we innovate, we need to consider two important issues.
First, innovation, especially disruptive innovation, rarely takes on the shape,
contour or business model of what already exists. Just ask BlockBuster or Tower
Records. Second, we have to consider the secondary and tertiary effects of
innovation. Do the robots conform to human centric designs or do buildings and
factories become tailored to the robots that work there? Most likely the
latter, since robots don't need light, or heat, or safety equipment, or gyms, or
cafeterias. Too often we "innovate" only the most obvious piece of the equation
- the evident product or service - and neglect how much change is occuring.
This evident innovation simply reinforces past ideas and conventions, while the
rest of the world is leaving them behind. Too often we innovate only a
component of the total solution - developing a bipedal robot, when we actually
should be rethinking the environment where a robot, regardless of its
locomotion, is optimally deployed.
I'd
love to end this post with a reference to playing checkers or chess, introducing
the more complex dimensions of innovation, but that reference won't do. It's
too constrained. Good innovators need to be thinking about the multi-variant
possibilities of future scenarios rather than innovating based on past
conventions and needs. Further, once a potential future option becomes a
reality, we must also understand how to operate in that new future. Why build
bipedal robots in an upright position when that's not optimal or valuable, but
simply mimicking human construction?
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