Innovation requires hands, heads, hearts
07:51Lately
I've been reading a lot of white papers, blogs and tweets about the importance
of ambidexterity in corporations. Innovators and analysts have apparently
decided that trying to convince organizations to simply become more innovative
is too difficult. Innovation distracts from highly efficient day to day
operations. Therefore we innovators, and other management thinkers, create a
new way to think about introducing innovation, acknowledging the importance of
efficient operating models while emphasizing the importance of innovation. Thus
is born the ambidextrous organization: one that can operate in a highly
efficient manner, cranking out products and services, while at the same time
operating in a highly innovative manner.
The
Hands
This
idea isn't really new, but it does have some importance. The importance isn't
about a duality between efficient operations and innovation capabilities, it's
about doing more innovation, more regularly and more capably while sustaining
the business as usual engines. There are several challenges the individuals
promoting ambidexterity face, including the fact that for over 30 years
organizations have built capabilities, cultures and reward systems narrowly
defined around ever efficient operational processes, and have no history or
experience building innovation capabilities and skills. In the past I've
referred to this as the Fiddler Crab syndrome. If you know the Fiddler Crab
you'll know that its one unique feature is that it has one enormous claw and one
tiny claw. It is unbalanced, and one of the few animals in the wild
deliberately so. Most modern corporations and the people within them are like
Fiddler Crabs - evolved to have a lot of capability and focus in efficiency and
short term productivity and no real capability around innovation. So when
thinkers, innovations and academics expound on the idea of ambidexterity, they
must acknowledge the yawning gap in capabilities between conducting efficient
operations and executing innovation.
The
Head
The
skill gap alone is tremendous, but there's more to this concept than simply
skills. The work of innovation is different than familiar day to day
operations, requires different skills, operates on a completely different clock
and requires more experimentation and divergence. It's not simply a matter of
two different hands (ambidexterity) it's a matter of two heads. The contextual
reality of innovation requires a completely different way of thinking than
regular day to day operations. Rather than narrowing choices and making the
most efficient decision, innovators must expand choices and scope, examine a
range of options, discover new needs. The mental game is as compelling as the
physical one. In my experience, many top notch people who have years of
successful work experience managing known, familiar and repetitive processes
simply cannot work in an innovation environment. The requirements and expansive
scope are just too different for them to tolerate. They prefer the safety,
reliability and conciseness of efficient operations.
The
Heart
Which
points us to the difference in culture, or, as I've labeled it above, heart.
Efficient operations will regularly encounter problems, which solutions like Six
Sigma were invented to fix. By this I mean there are challenges in day to day
operations, but those challenges require elbow grease and simple alternatives.
People rarely lose heart or throw up their hands when working on an operational
issue. Quite the opposite is true with innovation. To innovate you've got to
be able to throw yourself into a not quite fully defined problem, with limitless
possibilities, unusual and qualitative information and a wide array of choices.
You will be confronted with a number of seemingly insurmountable obstacles with
no easy solutions. You'll have to work with exceptionally limited budgets. The
only people who succeed in innovation are those with passion for the problem or
challenge, who put their whole heart into the solution. There is no middle
ground; you are either part of the solution or you are part of the barriers,
obstacles and negativity that rejects innovation.
All,
or None
What
individuals, teams and companies fail to realize is that this is a definitive
exercise. You can't have some of the hands, and some of the heads, but no
heart. Good innovation requires a deep commitment from all three. People with
deep passion but no experience or skills aren't any more valuable than people
with good insights but no passion. This has relevance to how you plan your
innovation, how you build skills and experience, and most importantly how you
build your teams. There must be passion on the team (the heart). There must be
good thinking, expertise, willingness to explore (head) and there must be
experience (the hands). They don't necessarily need to be the same people
representing each skill, and it's tough to find anyone with deep skills at all
three.
Ambidextrous,
but so much more
So,
those talking about ambidexterity are right, but missing some of the other key
factors. We've got to balance the engagement and skills of both operational
excellent and innovation, but we've also got to have the skills and experience,
the willingness to explore and the passion to sustain when things get weird or
tough. Solving for ambidexterity without considering these other factors won't
create more innovation, but will create more frustration and cynicism.
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