What accelerates innovation
06:45Lately
I've been reading about the efforts to build or create innovation accelerators.
Universities, businesses and even cities and regions are talking about
innovation and the need to create accelerators or innovation enablers. I'm glad
that everyone is excited about innovation, and that they want to provide the
means to help it flourish and help it move more quickly. But the thing is, like
most late arrivals, they've got the wrong end of the stick as the Brits like to
say.
Buildings,
programs, artificial meet ups and other activities that are being put into place
as accelerators aren't going to accelerate innovation. These solutions will
accelerate interaction, perhaps, but not innovation. To accelerate innovation,
we need to do a couple of important things that are being overlooked or
ignored.
First,
describe an important or interesting problem or opportunity. Most cities and
businesses are overwhelmed by opportunities and problems, yet they spend little
time adequately defining and describing these problems or opportunities so that
innovators can place them in context and begin to imagine solutions. Rather, we
build buildings or create "accelerators" where people work on random ideas that
have little importance to the people who built the accelerators.
Second,
describe the benefit to the organization, business or community of an
incremental change and/or a radical or disruptive change. What are the outcomes
we seek? Without a clear understanding of the potential end game, innovators
and other participants will end up on one end of the spectrum or the other,
either creating very marginally different ideas from the status quo, or seeking
to overthrow everything and start afresh immediately. Neither of these is
practical or valuable, especially at the start.
Third,
give the innovators and entrepreneurs a stake in the outcome. This is
especially true in business settings. What rationale do innovators have to work
on interesting or disruptive ideas if they have no stake in the outcome? We ask
them to take risks through the innovation process for a small reward or some
recognition if the idea succeeds, and the potential they might lose their job if
the innovation fails. This is why there is far more innovation in startups and
entrepreneurial companies and programs than large companies.
Fourth,
encourage exploration and experimentation. Elon Musk can talk about hyperloops
and tunnels under Los Angeles because he can afford to experiment and explore
new ideas. We allow successful people and visionaries that freedom. We restrict
that freedom from everyone else. A good example is the difference in startup
culture in Silicon Valley and the East Coast. In Silicon Valley the fact you've
lived through a startup that crashed and burned makes you more credible. In the
East Coast it can make you a pariah when seeking new funding.
Fifth,
consider who the judges are. Frequently when incubators, innovation
accelerators or other programs or enablers are created, the "judges" of such
activities are often the more established leaders in the community. These are
the people who would scoff at Uber or AirBnB, who don't understand texting or
emojis, who are uncomfortable with ideas or solutions that upset the status
quo. So they reward and recognize small, incremental ideas that align to
existing infrastructure and investments and ignore and fail to fund really
interesting or radical ideas.
Finally,
don't worry about the money. If the innovators have any marketing or social
media savvy, they'll be able to publicize their ideas broadly and quickly with
little cost. There's enough money around that good ideas and good teams will
attract funding, plus, working under tight constraints makes innovators face the
real world and forces them to be more creative. Money will come into play when
the idea or solution needs to scale. Only then will the idea need to move to
where the money is - and that's when a business or community will be forced to
make decisions. Startups move to Silicon Valley because that's where the
funding is in the later rounds. If you want to be a real regional player in the
innovation and entrepreneurial world, create or foster a critical mass of
venture capital, which can encourage startups to stay local. Then perhaps you
can build a critical mass.
The
focus on accelerating innovation is a good one, but in many cases the solutions
are the wrong ones. Buildings, programs, incentives are all helpful and may
accelerate some portions of the innovation process, but the facts above:
critical mass, evaluation and judgement, easy exploration and cultural
acceptance, clear definitions of the problem or challenge and having a stake in
the outcome are most important.
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